Seaport Village Re-Invisioned

Added by Brent on Jun 13 3:15PM

Seaport District Proposal Includes Kelly Slater Wave Pool Attraction


Downtown San Diego’s Seaport Village has been know as a tourist destination for several decades with various gift shops, kiosks, and dining venues. On recent years, this destination has lost its luster, and no longer attracts the local clientele.

A new design proposal from McWhinney + DJM Capital Partners would incorporate extraordinary design that would certainly attract the locals with buildings, public spaces, and even infrastructure that surprise, delight, and elicit awe from all who experience them.

One of the key components of the New Seaport District Design Proposal is the incorporation of the Kelly Slater Wave Company’s man-made wave pool, which has become a viral sensation since it’s it’s public debut in early 2016.

The Kelly Slater Wave Company bringing perfect waves to Downtown San Diego?

The Kelly Slater Wave Company has combined cutting edge science, engineering and design to create a man-made wave that far surpasses a surfer’s dream of the perfect wave.

Watch the KSWC wave in action, and see why this attraction would attract the locals and tourists alike.

Looking into the Future from Kelly Slater Wave Co on Vimeo.

KSWC has created the longest, open-barrel wave that mimics the sought after surfing experiences found in nature.

Seaport District Proposed Site Plan & Land Usage

The Proposed Vision of a New Seaport District includes:

  • A Hotel Tower (700 Rooms)
  • Boutique Hotel (300 Rooms)
  • Retail
  • New Dining venues
  • Seafood Marketplace
  • Entertainment & Performance Venue
  • Community Meeting Place
  • Commercial Office
  • Public Gathering Space

The vision of the redesigned Seaport District, in collaboration with District, the McWhinney + DJM team is a commitment to developing a project that will provide accessibility, awareness, education and opportunity to all to engage and explore San Diego’s magnificent waterfront.

The future looks very bright for Downtown San Diego, and if you would like to know more about the neighborhoods, developments, culture, and real estate, sign up for our monthly newsletter, or give an area expert a call.

Let’s start a conversation about Downtown San Diego!

San Diego Real Estate Will Continue to be a Worthy Investment

Added by laura on Jun 09 7:42PM

Thinking that San Diego’s Real Estate values will plain out soon?    Not so, according to Alan Nevin,  the Director of Economic and Market Research at Xpera Group- the West Coast’s largest source of experts in construction and real estate.  Speaking at a recent real estate summit,  Nevin predicts that real estate investments in San Diego will continue to increase in value for the next 3 years.  A quick reference to the following economic factors substantiate this premise.

San Diego’s Population is Growing; Baby Boomers are Retiring and are Buying Houses; and San Diego is #2 in Job Creation in the entire State of California.   San Diego created 39,700 new jobs in 2015, according to the California Employment Development Department. The SD economy grew by 3.7% in 2015—the greatest in the state—and unemployment dropped to 4.7% from 5.4% a year ago, the SD Regional EDC reported in March.  San Diego’s healthy job growth has positively affected real estate values.

To illustrate this, there are several new apartment projects planned in Little Italy, downtown’s most popular and vibrant neighborhood.  Little Italy is perfectly located close to jobs, transportation and entertainment. Offering a blend of culture, arts, shopping and fine dining, the district is growing by 2.9% annually, compared to 1.9% in the overall Downtown market.  The population is growing faster than other Downtown neighborhoods because it is attracting young, educated professionals.  Projects such as AV8 and the Alexan, are among 13 residential and mixed-use projects under construction or in the works in Little Italy.

The Timing for Owning a Condo Home in Downtown San Diego is Perfect Right Now!

Not only will the downtown lifestyle be exciting, fun, and energizing, you will be thrilled to be an official homeowner in a progressive and fantastic neighborhood that’s continually-enhancing your life and helping you Achieve and Exceed the Many Benefits of the American Dream!

Current Rental Listings in Downtown San Diego

Added by melissa on May 31 9:16AM

Looking for an amazing rental with gorgeous bay views? Look no more! We have two unbelievable rentals in Electra and Pinnacle, two of the most luxurious buildings downtown has to offer.

Electra #3502

Enjoy stunning views from this west-facing 2 bedroom + den on the 35th floor of Electra!! Imagine the sunsets and cool breeze you’ll enjoy. Features granite counters in the kitchen & baths, hardwood flooring, fireplace, two side-by-side parking and beautiful views of the San Diego Bay, Point Loma & Coronado. Enjoy top-notch building amenities including concierge, 24 hr security, fitness center, pool & spa.

Pinnacle #2504


Gorgeous views from the 25th floor of Pinnacle! Expansive westward balcony – enjoy pristine views while enjoying your morning coffee and stellar sunsets. 2 bed, 2.5 bath beautifully upgraded with cherry hardwood floors, crown molding and custom paint throughout, remodeled bathrooms. Fully furnished with the essentials, but plenty of opportunity for you to decorate to your taste. Top-notch building amenities…concierge, Olympic length  pool w/ large outdoor sun deck, spa, fitness center, theater room.


Reason # 863- Why Living in the Little Italy Neighborhood of Downtown San Diego is Fantabulous!!!

Added by laura on May 23 2:39PM

Little Italy is a Most Wonderful Neighborhood; and, just when you thought it couldn’t possibly be any more fantastic,  Lofty Coffee will be opening its fourth and largest location at the corner of Cedar and Columbia Streets later on this year!  This corner lot will be transformed into an inviting and open space for the community to gather.  The design will equip this prime corner location with large windows that face the street to create an open, usable, and aesthetic space.  Additionally, the new Little Italy cafe will feature the largest outdoor patio in the neighborhood serving freshly roasted coffee from their Encinitas Roasting Works.  

The company’s philosophy is Primo!  They partner with coffee farms and co-ops who grow with the sustainability of the fragile coffee growing regions in mind.  They use organic small farm-produced milk from No. Cal. They also use a Loring Smart Roaster- which is a beautifully hand-crafted piece of machinery made in CA. It is rated one of the most innovative, fuel efficient, and elegantly-crafted pieces of equipment designed to help protect the environment while roasting to perfection!

The Coffee Bar will have an open design- inviting engagement and conversation between baristas and customers to give the Fullest Coffee Experience possible.  The cafe will serve a locally sourced, organic breakfast and lunch menu, fresh house-made juices, and feature a Scratch baking kitchen that will be on full display to customers as each day’s pastries are created.  The cafe is expected to open in December of this year!  YUM!  As a resident/owner at la Vita, I can’t wait!!!!  Thinking about moving to Little Italy?  I am happy to help!  Laura Ochoa 619-920-2823

Upgrades That Add Value To Your Condo

Added by laura on Apr 25 4:43PM

How much will making improvements add to the value of your condo? When you decide to put your condo on the market, renovations are worthwhile if they help you get a higher price on your condo or if they help you sell your condo faster than expected.

There are a couple of less-complicated improvements that you can embrace that will make a positive difference…..

  • PAINT your walls in a pleasing neutral color to brighten your condo up.
  • FLOORING: Many downtown San Diego Condos are now over 10 years old and carpets- even those that are shampooed and lightly walked-on, are starting to look a bit “icky”.  New Floors are a major selling point for your condo. It’s a less costly investment, but the return is usually positive, typically falling between 80-100%   If you’re looking for a small upgrade that’s beneficial, you can’t go wrong with installing a classic hardwood throughout your condo! Hardwood floors are much easier to deal with than carpet, and better for allergies, too.  Most importantly, Buyers like hard wood flooring!
  • KITCHEN: If you don’t want to spend $20,000 on the kitchen, you can paint/reface the cabinets, install new fixtures, replace the faucet and sink, and update the appliances if you can.   Buying new and shiny kitchen appliances, which are not that expensive, will make buyers instinctively like the place and feel at home.
  • CONDO IS CLEAN: Getting your house professionally cleaned would cost just a fraction of the cost of renovation and yet it could give your buyers a really good first impression when they walk in the door and inspect every room.
  • CLUTTER-FREE: Remove all clutter and any personal items from your home. Give it a natural look and yet retain a feel of warmth.  Let people visualize themselves living in the condo. Having a lot of clutter and personal items strewn around will put off buyers.
  • SMELLS GREAT:  Make sure your condo smells nice! Be sure to eliminate all odors of pets, sweaty sports equipment and shoes, clean out any boxes of litter, etc. You can use scented candles or air fresheners, both spray as well as plug-in, to make sure your condo is pleasantly scented.

Remember, that the key is to keep things simple and stylish- not tailored to your personal taste- in order to appeal to the widest variety of buyer’s tastes!

For expert help selling your condo at the highest price, please call me-  Laura Ochoa @ 619-920-2823

Little Italy Grand Opening

Added by melissa on Apr 05 4:51PM

Thank you everyone who came out and celebrated the Grand Opening of our Little Italy location! It was great catching up and mingling with all of you. Watch this video with photos from the event!

San Diego April 2016 Event Calendar

Added by melissa on Mar 30 9:39AM

4/1 -4/3 – Goodguys Meguiar’s 16th Del Mar Nationals | Del Mar Fairgrounds, 2260 Jimmy Durante Blvd, Del Mar | 8:00 a.m. – 5:00 p.m. | $20 entry | The Goodguys 16th Meguiar’s Del Mar Nationals is a colorful “Full Throttle Fun” hot rod & custom car automotive themed festival featuring over 2,500 hot rods, customs, classics, street rods, muscle cars & trick trucks through 1972 vintage.

4/2 – Ironman 70.3 Oceanside | 300 North the Stand | 6:40 a.m. – 4:00 p.m. |  IRONMAN 70.3 California started out as an IRONMAN in 2000. Two years later it was turned into one of the first IRONMAN 70.3 events and helped launch the popularity of the distance. The 2016 IRONMAN 70.3 California offers 30 qualifying slots to the 2016 IRONMAN 70.3 World Championship in Sunshine Coast, Queensland, Australia.

4/4 – Padres Opening Day Block Party | Downtown San Diego, J Street between 6th & 10th | 10:00 a.m. – 6:00 p.m. | FREE Admission | An East Village block party in celebration of the Padres’ 1st home game of the season including music, beer garden, food court, live entertainment, tradeshow merchandise & more.

4/5 – 9/21 – Humphreys Concerts By the Bay  | 2241 Shelter Island Drive | See website for concert information | The 1,400 seat outdoor theater covers the total spectrum of entertainment from rock and jazz to comedy, blues, folk and international music

4/9-4/105th Annual Healthy Living Festival | Del Mar Fairgrounds | Saturday 10:00 am – 6:00 pm | Sunday 10:00 am-5:00 pm | Come to the Healthy Living Festival this April and learn more about eating healthier, finding a healthy weight, getting into healthy activities and keeping a healthier home. Listen to experts share new ideas about lifestyle changes that can help you prevent disease and lower stress.

4/16 – Fighting Parkinson’s Step by Step 2016 5K Walk/Run | NTC Park at Liberty Station, Point Loma | Registration 7:00 a.m. – Run 8:15 a.m. – Walk 8:45 a.m. | Adults $48, Kids 12 & Under $20 | April is Parkinson’s Awareness Month and the proceeds from this walk/fun run fund vital programs & services to local Parkinson’s families.

4/16 – 4/17 – Annual Coronado Flower Show | Coronado Village-Spreckels Park, Orange Ave (between 6th & 7th St), Coronado | Saturday 1:00 – 5:00 p.m. / Sunday 10:00 a.m. – 4:00 p.m. | Adults $5, FREE for children 12 and under and CFA members | The largest flower show held under tents in the nation. Exhibits are placed inside tents surrounding a central gazebo, which becomes the stage for continuous entertainment, announcements and trophy presentations. There will be a Beer Garden, serving beer and wine.

4/17 – Annual San Diego Earth Fair 2016 | Balboa Park | 10:00 a.m. – 5:00 p.m. | FREE | Annual event showcasing a wide variety of causes, goods, and services pertaining to the environment and quality of life.

4/17 – Annual Port of San Diego Day at the Docks | San Diego Sportfishing Landings | 9:00 a.m. – 5:00 p.m. | The West Coast’s largest public celebration of sportfishing, this FREE annual event provides marine attractions for the whole family, and especially the sportfishing enthusiast. Features boat rides on San Diego Bay, displays by marine artists and fishing tackle experts, great food, entertainment, fishing seminars, open house aboard sportfishing boats, kid’s fishing, contests, prizes and more!

4/21 – 5/8 – Annual Del Mar National Horse Show | Del Mar Fairgrounds, 2260 Jimmy Durante Blvd, Del Mar | The most prestigious horse show in Southern California offers more than $300,000 in prize money and attracts more than 3,000 horses to the equestrian complex at the Del Mar Fairgrounds in coastal Del Mar.

4/22 & 4/29 – Race Legal | Qualcomm Stadium, 9449 Friars Road, San Diego | 6:00 p.m. – midnight | Race Legal, the safer and sanctioned track alternative to illegal street racing, was developed with one goal in mind. Saving the needless loss of young lives to an illegal street race gone bad is’s mantra.

4/23 – Annual CityBeat Festival of Beers | 2223 El Cajon Blvd – between Texas St & Mississippi St (in front of the Lafayette Hotel) | 1:00 – 5:30 p.m. | FREE | 21+ event | Over 30 local craft brewers will offer samplings, entertainment & food.

4/23 – 46th Annual Chicano Park Day| Chicano Park – Cesar Chavez Parkway exit, under the Coronado Bay Bridge | 10:00 a.m. – 5:00 p.m. | Annual Chicano Park Day celebration features a children’s art workshop, traditional and contemporary music & dance, live bands, food, arts /crafts vendors & a classic low rider car display.

4/23 – 31st Annual Linda Vista Multi-Cultural Fair & Parade| Linda Vista Rd – between Comstock & Ulric, Linda Vista | 10:00 a.m. – 5:00 p.m. | Cultural celebration with food, merchandise, performances, climbing wall & carnival rides.

4/23 – Walk for Wishes | Embarcadero, Marina Park | Registration 7:00 a.m., Walk 8:00 a.m. | The Make A Wish Foundation provides an avenue for people to help local children receive wishes through donations and even such as this one. This family-friendly event is open to all and will feature a 1.5 mile course along San Diego’s beautiful Embarcadero Park. Presented by San Diego County Credit Union.

4/24 - Earth Day at the Bay | Maritime Museum of San Diego | 10:00 a.m. – 4:00 p.m. | FREE | Interact with Marine Wildlife, Free Admission to the Maritime Museum, Take a photo with a 30′ Whale, Visit interactive Displays from Sponsors, Food Vendors, $5 Bay Cruises.

4/25 – March for Babies | Balboa Park-at 6th Ave & Juniper | 7:00 a.m. – 11:00 a.m. | This is a nationwide fundraising walk organized by the March of Dimes. Proceeds from this 5K (3.5 mile) walk will help improve the health of babies by preventing birth defects, premature birth, and infant mortality. Admission: Suggested participant pledge/donation.

4/30 – 5/1 – 32nd Annual Art Walk | Little Italy – Various locations | 11:00 a.m. – 6:00 p.m. | FREE | Little Italy presents an adventurous art walk showcasing visual and performing art such as paintings, sculpture, photography, digital art, mixed media, music, and dance. Art collectors and visitors interact with artists, view and purchase their artwork and enjoy an outdoor casual atmosphere. The fine art festival encompasses 18 blocks of downtown “Little Italy” San Diego where works are displayed in tents along the streets. A Kids Walk in Amici Park accompanies this event.

Scavengers Beer Tour – View San Diego in a NEW way!

Added by jason on Mar 23 4:01PM

You ever see one of these driving around downtown or up in Carlsbad? Were you like me and wondered what it was? I’ve saved you the time and did some searching. The vehicle is called a Pinzgauer (Pinz-gow-er). It’s a 6-wheeled Swiss safari vehicle owned & operated by Scavengers Beer Adventures.

Scavengers is a guided brewery tour of craft beer stops in the North County or Downtown areas of San Diego. Tours usually take 4-5 hours and include 3 stops in the area of your choosing. For Downtown, the options include Ballast Point, Modern Times, and Coronado Brewing among others. For North County, the stops could be Rip Current, Mother Earth, and Belching Beaver or a bunch of others.

Each person is given 4 tasting tickets for 6 oz tasters at each stop! On your way to the first stop, the guide will whet your appetite with a can of Ballast Point. Each tour also includes a meal (BBQ or Pizza). Obviously you have to be 21 to buy a ticket for the tour.

Scavengers Beer Adventures hosts public tours if you only have a small group or private tours if you have a larger group. Costs are $89-$125 per person depending on the tour date and group size. Check their website for much more information. (



Liberty Public Market is OPEN and You’re Going to LOVE it!

Added by laura on Mar 21 10:36AM

You are going to LOVE Liberty Public Market if you like seafood or artisan sausages or French croissants or IPA’s or none of the above!   This place is a smorgasboard of restaurants, food counters, wine and beer establishments, unique shops, etc. showcasing prepared foods, beer, wine, specialty cocktails, produce, fish, desserts and pastries, pastas, arts and crafts, a test kitchen, pop up dinners, and educational driven events.  Get the food that you like and take it into the Grape Smuggler to be paired with your favorite wine.  Or, grab a fresh cold-pressed organic juice from Fully Loaded Juice and some delicious Thai Curry from Mama Made Thai and go outside to enjoy them with friends or family.  You are the boss here and can combine everything you like to make your meal the ultimate fantastic creation!  And, everyone working here couldn’t be more friendly or helpful.  Check it out today, tomorrow, next weekend, etc.   Liberty Public Market is delicious, it’s hip, and it’s only 10 minutes away from Downtown SD!  YES!  Reason #1,497 for why we LOVE living in Downtown San Diego!  If you’d like to hear more reasons why living in downtown SD is just wonderful and how best to do it, call me anytime!

Laura Wills Ochoa 619-920-2823



Mon-Sun 11 AM – 7 PM


Liberty Public Market
Liberty Station
2820 Historic Decatur Road
San Diego, CA 92106

Renting vs Buying

Added by melissa on Mar 07 10:38AM

Thinking about Buying? Don’t know the difference between buying or renting? Check out this great and informative video with all the highlights of renting and all the highlights on buying. Which can help you make an informative decision on what to do next.


Have more questions? Contact Laura Ochoa at 619.920.2823 or email her at

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